Ad Retargeting: Convert More Clients | Best Marketing course
Learn the art and science of profitably remarketing and retargeting to increase your client conversion rates and make more sales.
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| Ad Retargeting: Convert More Clients | Best Marketing course |
Description
What You Will Learn
- What remarketing is, how the technology that enables it has evolved over the years and what remarketing looks like from the inside
- How to understand the digital marketing ecosystem and navigate ad exchanges
- Use affinity audiences and in-market segments to enhance your campaigns
- The basics of funnel-based segmentation/audience mapping
- How to use the funnel and your website to develop your retargeting lists
- The fundamentals of Google Analytics, Tag Manager and AdWords
- How to build audiences with Google Analytics Audience Builder
- How to build new remarketing lists in Google AdWords
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