Assess for Success: Marketing Analytics and Measurement | Free Marketing course

Assess for Success: Marketing Analytics and Measurement |  Free Marketing course offered by google on Coursera 

Assess for Success: Marketing Analytics and Measurement |  Free Marketing course 

The Google Digital Marketing & E-commerce Certificate is a five-course course that explores marketing analytics practices and tools. It covers topics such as measurement, management, and analysis, as well as how to adjust a marketing budget according to insights extracted from key metrics. It also covers the role of performance goals and key performance indicators (KPIs) in marketing campaigns, how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project, prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign, apply spreadsheet features, and create charts in spreadsheets for visualization of metrics. By the end of this course, learners will be equipped to apply for entry-level jobs in digital marketing and e-commerce.

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