The Strategy of Content Marketing | Marketing coursera course
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| The Strategy of Content Marketing | Marketing coursera course |
Free Marketing coursera course
This course is a partnership
between the leading authority on content marketing, Copyblogger, and UC Davis
Continuing and Professional Education. In this course, you'll learn the top
strategies content marketers use to profitably acquire and retain customers.
Specifically, you will learn how to develop, organize, and implement a content
marketing strategy, analyze and measure
content marketing effectiveness, write persuasive copy, use a strategic
framework when writing, and build your
professional brand and authority through content marketing build up.
Contents. You will also learn how to put the ideas presented into practice and build your own personal
brand through content marketing.
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