Introduction to Social Media Advertising | Learn with Buffer
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| Introduction to Social Media Advertising | Learn with Buffer | free skillshare course |
- Is your ad going to be TOFU, MOFU, or BOFU? Are you trying to convert to sales, or are you starting broad to get more people into your funnel?
- What will the content piece of your ad be? Are you linking to a blog post, posting a video, or sticking with an image?
- What will your copy say? Are you providing tips and tricks without linking back to your website (a TOFU ad) or are you providing a coupon code if they sign up today (a BOFU ad)?
- Who is your audience? Think through their demographics so you can create solid targeting for your ad.
skillshare,Social Media Marketing,Marketing,
