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unique value proposition in a practical way that will:
>>> win consumers' heart by defining key drivers
>>> win in competition by being outstanding and differentiated
>>> make sure your brand is highly recognized and remembered.
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| Brand building for startups: how to win consumer mind? |
FOCUS! FOCUS! This course mainly focuses on building brand equity and perception in consumers' minds and all related to Brand health.
The course is divided into 4 sections.
Section 1 will introduce the importance of brand, brand building, and the unique value proposition of the course.
Section 2 is to define where to play in terms of study. It means what concepts you MUST know and understand clearly to build strong brand equity.
Section 3 will show you how to win consumer mind practically. It means how you apply part 2 in the real business rather than just learning theory.
Section 4 will show you how to prepare for the launch of the brand practically with a low budget.
Who this course is for:
- Start-up owners who want to find out their way to differentiate their business in the first stage
- Entrepreneurs getting started with their project and want to know how to manage brand development, brand building, and brand management tasks
- Small & Medium enterprises willing to create their brand
- Brand Managers & Marketing Managers who are challenged to demonstrate the brand asset in business value.
- Students
Reasons to Believe:
- Ryan Holmes had 10-year experience in brand strategy, brand development and brand building with leading brands including OMO Detergent (revenue: 250 million EUR in 2013), 0 Degree Green Tea (revenue: 200 million USD in 2015), Number 1 Energy Drink (100 million USD in 2012).
- He successfully led over 20 new product launches for corporates and 5 new business launches for his own startups.
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Who this course is for:
- All entrepreneurs running physical product business, who want to take their brand to the next level
- Physical product startups founders
- Marketing and brand managers who are finding the way to differentiate
- FMCG marketers
- Anybody interested and willing to learn more about brand building
- Students
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- Get the course
