DISCLOSURE: This post may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.
 |
| Brand Identity System: Design Beyond A Logo |
My process is a result of more than a decade of tweaking and strengthening my approach to designing and presenting logos and identities. I have stopped having to defend designs for individual items, or nitpick at a logo, because I focus on delivering Overarching Brand Visuals that support a cohesive Brand Story.
If you’ve ever presented logo options to a client only to receive criticism or confusion, or go through an insane amount of revisions for something as basic as a business card, then this class is for you.
In some of my previous classes I focused on providing a lot of theoretical knowledge behind approaching design work.
However I want to shift gears a little and focus on the practical side of creating visuals for a brand.
I invite you to go behind the scenes with me and see how I put together concept visuals for a real client of mine, while I talk you through my thought process.
Key Takeaways:
- Learn how to consider Brand Positioning in your logo designs
- Look at the advantages of designing an Overarching System rather than just a logo
- Explore what components should be considered for a cohesive Visual System
- Learn how to establish which application examples should be presented
- A hands-on, behind the scenes lesson of creating Overarching Visuals for a real client
Who this course is for:
- Perfect for designers of any level in their career
- Suitable for design students or beginners
- Great for designers wanting to transition into a lead role
- Get the course
